As I continue the process of listing my creative work on Etsy, I’m learning that knowing my craft well is not enough. In addition to continuing to improve my actual craft skills, I’m also having to learn how to write good descriptions, take good pictures, edit those pictures effectively, find optimal pricing, select effective keywords, optimize shipping options, determine how to best group items (when appropriate), and figure out effective marketing and advertising campaigns. It’s a bit overwhelming just starting out.
The place where I’m encountering the greatest challenge is in getting good pictures, and good pictures are really critical for selling things online. I’ve learned an incredible amount about picture-taking and photo editing in the last couple of months, but I’ve got a long way to go. I’m still often shocked when I download the pictures onto my computer for editing to discover that they look much worse than they appeared when I was taking them.